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Commerce, Faculty of Commerce & Business Administration

BAMA: Business Administration: Marketing

BAMA 500 (1.5) Marketing Strategy
This course is not eligible for Credit/D/Fail grading.
BAMA 501 (1.5) Pricing and Revenue Management
This course is not eligible for Credit/D/Fail grading.
BAMA 503 (1.5) New Product Development
This course is not eligible for Credit/D/Fail grading.
BAMA 504 (1.5) Integrated Marketing Communication
This course is not eligible for Credit/D/Fail grading.
BAMA 505 (1.5) Business Development
Study of business development as a tool for creating long-term value from clients, markets and relationships. This course is not eligible for Credit/D/Fail grading.
BAMA 506 (1.5) Consumer Behaviour
This course is not eligible for Credit/D/Fail grading.
BAMA 508 (1.5) Marketing Research
This course is not eligible for Credit/D/Fail grading.
BAMA 509 (1.5) Marketing Analytics
Nature and scope of marketing research problems; methods used to solve those problems, including interview, focus groups, surveys, experiments, and web-tracking paradigms. This course is not eligible for Credit/D/Fail grading.
BAMA 510 (1.5) Public and Nonprofit Marketing Management
This course is not eligible for Credit/D/Fail grading.
BAMA 511 (1.5) Pricing Analytics
Proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. Understanding the process of making pricing decisions and exploring innovative approaches for setting prices. State-of-the-art frameworks for analyzing pricing decisions; strategies for revenue model migration and increasing profitability. This course is not eligible for Credit/D/Fail grading.
BAMA 512 (1.5) Database Marketing and Data Mining
This course is not eligible for Credit/D/Fail grading.
BAMA 513 (1.5) Digital Marketing
This course is not eligible for Credit/D/Fail grading.
BAMA 514 (1.5) Brand Management
Restricted to students in one of the following programs: M.B.A., J.D./M.B.A., M.B.A./M.A.A.P.S., M.Sc.B., M.M., I.M.B.A.; or a Ph.D. with a BADM specialization. This course is not eligible for Credit/D/Fail grading.
BAMA 515 (1.5) Services Management
This course is not eligible for Credit/D/Fail grading.
BAMA 516 (1.5) Customer Relationship Management
Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases. This course is not eligible for Credit/D/Fail grading.
BAMA 517 (1.5) Data Driven Marketing
Statistical models of customer behaviour and past marketing actions, and applications to determining elements of the marketing mix. This course is not eligible for Credit/D/Fail grading.
BAMA 518 (1.5) Sales Management
This course is not eligible for Credit/D/Fail grading.
BAMA 540 (0.8) Marketing Fundamentals
This course is not eligible for Credit/D/Fail grading.
BAMA 541 (0.8) Product Service Management
This course is not eligible for Credit/D/Fail grading.
BAMA 550 (1.5) Marketing
This course is not eligible for Credit/D/Fail grading.
BAMA 580 (1.5) Topics in Marketing
This course is not eligible for Credit/D/Fail grading.
BAMA 590 (1.5/3) d Directed Studies in Marketing
This course is not eligible for Credit/D/Fail grading.

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