You are reading the 2024/25 Academic Calendar. The 2023/24 version remains in effect until August 31, 2024 and is available here.

Business Administration: Marketing, Faculty of Commerce & Business Administration

BAMA: Business Administration: Marketing


  1. BAMA 503 (1.5) New Product Development

    This course is not eligible for Credit/D/Fail grading.

  2. BAMA 504 (1.5) Integrated Marketing Communication

    This course is not eligible for Credit/D/Fail grading.

  3. BAMA 505 (1.5) Business Development

    Study of business development as a tool for creating long-term value from clients, markets and relationships. This course is not eligible for Credit/D/Fail grading.

  4. BAMA 506 (1.5) Consumer Behaviour

    This course is not eligible for Credit/D/Fail grading.

  5. BAMA 508 (1.5) Marketing Research

    This course is not eligible for Credit/D/Fail grading.

  6. BAMA 509 (1.5) Marketing Foundations for Analytics

    Concepts, frameworks and data analytic approaches for solving marketing strategy problems in a systematic, process-driven manner. This course is not eligible for Credit/D/Fail grading.

  7. BAMA 510 (1.5) Public and Nonprofit Marketing Management

    This course is not eligible for Credit/D/Fail grading.

  8. BAMA 511 (1.5) Pricing Analytics

    Proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. Understanding the process of making pricing decisions and exploring innovative approaches for setting prices. State-of-the-art frameworks for analyzing pricing decisions; strategies for revenue model migration and increasing profitability. This course is not eligible for Credit/D/Fail grading.

  9. BAMA 513 (1.5) Digital Marketing

    This course is not eligible for Credit/D/Fail grading.

  10. BAMA 514 (1.5) Brand Management

    Restricted to students in one of the following programs: M.B.A., J.D./M.B.A., M.B.A./M.A.A.P.S., M.Sc.B., M.M., I.M.B.A.; or a Ph.D. with a BADM specialization. This course is not eligible for Credit/D/Fail grading.

  11. BAMA 515 (1.5) Services Management

    This course is not eligible for Credit/D/Fail grading.

  12. BAMA 516 (1.5) Customer Relationship Management

    Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases. This course is not eligible for Credit/D/Fail grading.

  13. BAMA 517 (1.5) Data Driven Marketing

    Statistical models of customer behaviour and past marketing actions, and applications to determining elements of the marketing mix. This course is not eligible for Credit/D/Fail grading.

  14. BAMA 519 (1.5) Building Brands with Purpose

    This course is not eligible for Credit/D/Fail grading.

  15. BAMA 520 (1.5) Customer Analytics

    This course is not eligible for Credit/D/Fail grading.

  16. BAMA 521 (1.5) Business Development for Scaling Up

    This course is not eligible for Credit/D/Fail grading.

  17. BAMA 550 (1.5) Marketing

    This course is not eligible for Credit/D/Fail grading.

  18. BAMA 580 (1.5) Topics in Marketing

    This course is not eligible for Credit/D/Fail grading.

  19. BAMA 590 (1.5/3) d Directed Studies in Marketing

    This course is not eligible for Credit/D/Fail grading.


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