You are reading the 2022/23 Academic Calendar. The 2021/22 version remains in effect until 31 August 2022 and is available here
Commerce, Faculty of Commerce & Business Administration
BAMA: Business Administration: Marketing
- BAMA 503 (1.5) New Product Development
- This course is not eligible for Credit/D/Fail grading.
- BAMA 504 (1.5) Integrated Marketing Communication
- This course is not eligible for Credit/D/Fail grading.
- BAMA 505 (1.5) Business Development
- Study of business development as a tool for creating long-term value from clients, markets and relationships. This course is not eligible for Credit/D/Fail grading.
- BAMA 506 (1.5) Consumer Behaviour
- This course is not eligible for Credit/D/Fail grading.
- BAMA 508 (1.5) Marketing Research
- This course is not eligible for Credit/D/Fail grading.
- BAMA 509 (1.5) Marketing Foundations for Analytics
- Concepts, frameworks and data analytic approaches for solving marketing strategy problems in a systematic, process-driven manner. This course is not eligible for Credit/D/Fail grading.
- BAMA 510 (1.5) Public and Nonprofit Marketing Management
- This course is not eligible for Credit/D/Fail grading.
- BAMA 511 (1.5) Pricing Analytics
- Proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. Understanding the process of making pricing decisions and exploring innovative approaches for setting prices. State-of-the-art frameworks for analyzing pricing decisions; strategies for revenue model migration and increasing profitability. This course is not eligible for Credit/D/Fail grading.
- BAMA 513 (1.5) Digital Marketing
- This course is not eligible for Credit/D/Fail grading.
- BAMA 514 (1.5) Brand Management
- Restricted to students in one of the following programs: M.B.A., J.D./M.B.A., M.B.A./M.A.A.P.S., M.Sc.B., M.M., I.M.B.A.; or a Ph.D. with a BADM specialization. This course is not eligible for Credit/D/Fail grading.
- BAMA 515 (1.5) Services Management
- This course is not eligible for Credit/D/Fail grading.
- BAMA 516 (1.5) Customer Relationship Management
- Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases. This course is not eligible for Credit/D/Fail grading.
- BAMA 517 (1.5) Data Driven Marketing
- Statistical models of customer behaviour and past marketing actions, and applications to determining elements of the marketing mix. This course is not eligible for Credit/D/Fail grading.
- BAMA 519 (1.5) Building Brands with Purpose
- This course is not eligible for Credit/D/Fail grading.
- BAMA 520 (1.5) Customer Analytics
- This course is not eligible for Credit/D/Fail grading.
- BAMA 521 (1.5) Business Development for Scaling Up
- This course is not eligible for Credit/D/Fail grading.
- BAMA 550 (1.5) Marketing
- This course is not eligible for Credit/D/Fail grading.
- BAMA 580 (1.5) Topics in Marketing
- This course is not eligible for Credit/D/Fail grading.
- BAMA 590 (1.5/3) d Directed Studies in Marketing
- This course is not eligible for Credit/D/Fail grading.
